Dr. Chatterjee's research interests include online advertising research, clickstream data modeling, customer relationship management, social media marketing, and the role of technological innovations in sustaining online businesses and nonprofits.
Dr. Chatterjee's research has appeared in several books and academic journals including Advances in Consumer Research, International Journal of Advertising, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Electronic Commerce Research, Journal of Product and Brand Management, Marketing Science and the Review of Economics and Statistics. Her research has been reported in news and business media outlets like The Wall Street Journal, Stanford Innovation Review, The Star Ledger among others.
Dr. Chatterjee is a member of the editorial board of the IEEE-Transactions in Engineering Management, American Marketing Association, Association of Consumer Research and the Institute of Management Science.
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